Last spring and summer, Kathryn Minshew, co-founder of The Muse and one ofInc's “15 Women to Watch in Tech”, was trying to raise money for the female-focused job site that was growing 30 percent a month and reaching 250,000 dedicated active users every month by June of 2012. She pitched herself, her co-founders — whom she met while working at McKinsey & Company — and the Muse to any and every venture capitalist, angel investor, acquaintance, and friend she could find. The company had solid fundamentals, a strong story, and a passionate community, but the raise wasn’t going well.

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